Would you let your child wander alone through a dangerous neighborhood? Well, for an overeater, there is no neighborhood more dangerous than the grocery store. And compared to the army of manipulators lurking on every shelf, we are all like children.
Long ago, social psychologist Phillip Zimbardo created a mock prison in the basement of Stanford University to see what effects role play would have on healthy, upper class college students. What they found was that the situation or context in which we find ourselves can so overwhelm one's individual will-power that the experiment had to be called off. Nice kids chosen by a coin toss to play at being guards of other nice kids chosen to play at being their prisoners were recreating real life-like strife normally only found in real prisons and concentration camps.
Western culture loves the fantasy of the totally independent, self-reliant heroic-individualist who ignores pressures of every sort to do the right thing. But the real story is that we humans are enormously vulnerable to situational pressures. If there are pictures of cookies on a bag we salivate like Pavlov's dogs. If the bag is located right at eye level, we have vastly less self control than if it were lower down. If there is the right color paint on the store walls and the right volume of music in the air, we may have still less self control in making decisions about what to buy and eat. Humans are highly sensitive to context.
Chris Anderson writes about how the deck is stacked against the naive, innocent (childlike?) shopper in his book "The Long Tail": "The shelf reflects the absolute state of the art in retail science. The products on today's supermarket shelves are packaged and arranged according to stocking algorithms and the peaks of elastic demand curves. The optimal inventory distribution is recalculated each day in retail chain headquarters and tuned in real time on the basis of check-out data."
This is a trap that has been set by scientists who know you better than you know yourself. When you go to the bad neighborhood of the grocery store: take a friend. Use a list. Buy nothing you have not decided to buy before entering the enemy territory of the food-pushers.
Most couples or "dieting teams" will have one member who is less field-dependent; a person who eats and buys in a less impulsive and less situation-triggered way. This person can shop for the couple, or both parts of the team can shop together, providing social support to repel the secret strategies of the market. If you think quick sand is a danger in the jungle, try making down the candy and cookie aisle when you're on a diet! Either way, it's your own body weight that will pull you down.
Think about the subtle pressures imposed on the shopper who is striving for limitation and weight reduction, or simply good health as Anderson continues: "These shelf-stocking models are designed to press every button we've got: satisfying existing demand, stimulating new demand, and extracting the highest possible sales from the smallest space."
And you thought you were just stopping off for a quart of milk! That's why we leave the store with so much more than we went there to purchase. When the clerk asks what researchers told his bosses to require him inquire: "Did you find everything you needed?" the correct answer is generally, "Yes, and a hell of a lot more!"
The supermarket is not just a building with products for you to choose from. Your human tendencies and perceptual styles and neurological make-up were analysed and strategies designed to overwhelm your conscious choice. If this were seduction of another sort, the vice squad would be called out to every store every day.
Anderson explains that "Every dimension of the supermarket shelf has been studied, focus-grouped, and observed by retail anthropologists via hidden cameras [read Spying] and radio-frequency ID tags [read animal tracking methods of the hunter]. The retail shelf is the frontline [as in a War] of an enterprise that accounts for nearly 60% of the American economy [read Greed with billions of dollars at stake so to hell with your weight and health] and the research industry [that's the industrial revolution vs. you] devoted to understanding it befits its importance [and erases yours!]." [Bracketed comments mine.]
You might want to take a friend, or grow your own food, or try hunting in the actual jungles for a safer setting, or maybe just order food online for now... until your galvanic skin response-equipped keyboard is wired to measure your arousal rate at the sight of each snack food which is then automatically sent to your door. That's bound to be next.
See Dr Masa and Debbie Hart's ebook, "How We Lost Our First 100 Pounds Together: Romantic Weight Loss for Couples." Consider some great options for online help from Weight Watchers. Article Source: http://EzineArticles.com/?expert=R._E._Masa,_Ph.D. |
Fruit Juice: Making Kids Fat?
Research from Australia has concluded that children who drink 2 cups of fruit juice or fruit drinks per day were more likely to be overweight or obese than those who did not. It seems that the more fruit juice consumed, the more chance of being overweight: "Children who drank more than three glasses of soft drink - three quarters...
Red Pepper: Hot Stuff For Fighting Fat?
Food scientists in Taiwan are reporting new evidence from laboratory experiments that capsaicin - the natural compound that gives red pepper that spicy hot kick - can reduce the growth of fat cells. The study is scheduled for the March 21 issue of the ACS' Journal of Agricultural and Food Chemistry, a bi-weekly publication. [click link for full article]
Food: Can Variety Breed Indulgence?
Every morning I have the same breakfast. With the exception of a few minor variations I have been eating the same breakfast day in and day out for years. Some people believe that too much variation can lead to indulgence. Is this really true?...
Foods To Prevent Obesity?
This, surely, is the oxymoron of the year. Reuters reports that the "Dutch hope to invent foods that prevent obesity". That single sentence encompasses the arrogance, greed, and plain foolishness that exists in the minds of those who "invent" foods. "We are working on certain food ingredients, which provoke more satiety than others do on the long run, so that...
The Answer To Childhood Obesity: 15 Minutes Of Football?
ALSPAC The Avon Longitudinal Study of Parents and Children (also known as Children of the 90s) is a unique ongoing research project based in the University of Bristol. It enrolled 14,000 mothers during pregnancy in 1991-2 and has followed most of the children and parents in minute detail ever since. [click link for full article]
Obesity Surgery Can Lead To Memory Loss And Movement Problems
A new US study suggests that obesity surgery such as gastric bypasses can cause vitamin deficiency that leads to memory loss, confusion, co-ordination, and other neurological problems.The study is published in the journal Neurology.A neurological sydrome called Wernicke encephalopathy occurs mostly in patients who vomit a lot after they have had weight loss surgery (also known as bariatric surgery). [click link for full article]
Americans Still Not Eating Enough Fruits And Vegetables, According To Two Recent Studies
"Eat your vegetables" has been heard at the dinner tables of America for a long time. Has the message gotten through? Since 1990 the Dietary Guidelines for Americans has recommended consuming at least two servings of fruits and three servings of vegetables daily. However, two studies published in the April issue of the American Journal of Preventive Medicine clearly show that Americans are not meeting the mark. [click link for full article]
The Nutritional Accuracy of Popular Magazines
The ACSH (American Council on Science and Health) have completed a large review of many popular magazines. Their goal was to evaluate the quality of nutritional information presented. Apparently 42% of US consumers make diet-related changes on the basis of information from health and fitness magazines. So - who do you trust?...
Corn: How Much Do You Eat?
When I think of corn - I think of a tasty cob - freshly picked at the height of summer. If only it was really like that. Corn (Zea Mays) is actually a major ingredient in a phenomenal number of processed foods (corn syrup in particular). A new feature-length documentary - King Corn - explores the whole corn industry...
News Roundup and Quick Links
The Carrot Diet A woman eats carrots every 15 minutes for 3 months in order to cure her infertility. The solution seemed to work as she became pregnant. A tabloid special Active kids say slim "Children who did 15 minutes a day of moderate exercise -- equivalent to a brisk walk -- were 50 percent less likely than inactive...